India’s first global cultural toy brand
Kathputli is a creative movement reimagining Rajasthan’s iconic puppet heritage into modern cultural design, storytelling, and character-driven collectibles.
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Timeless Craft for Every Home
Kathputli celebrates the beauty of India’s cultural storytelling through modern design. Each creation is inspired by Rajasthan’s iconic puppet heritage, blending handcrafted tradition with contemporary aesthetics.
Authentic Roots
Heritage
Handcrafted Feel
Craft
Modern Look
Design
Cultural Meaning
Stories
Unique Identity
Identity
Designed with Heritage
Our work blends handcrafted detail, cultural storytelling, and sustainable practices to support artisans and share meaningful creations with families everywhere.
Craft with Purpose
Cultural Revival
Heritage Made Modern
Craft with Purpose
Cultural Revival
Heritage Made Modern
Handcrafted Kathputli Dolls
Our signature creations are inspired by the charm of traditional puppetry and redesigned for a modern audience. Each piece celebrates expressive faces, bold colors, and cultural storytelling, meaningful keepsakes for every home.
• Single, pair, and family sets
• Festival and seasonal editions
• Modular dresses and accessories
Custom Made for Every Story
Kathputli offers personalized design options that let people shape their own cultural characters. From custom faces to tailored outfits, each handcrafted creation becomes a unique expression of identity, memory, and celebration.
• Custom faces and expressions
• Personalized outfits
• Special edition boxes
Digital and Immersive Storytelling
We bring Kathputli into today’s digital world through short stories, animated reels, and interactive experiences. These modern formats help preserve folk narratives while making them engaging and accessible for younger audiences.
• Reels and micro stories
• Festival explainers
• AR and XR interactive play
Building the Kathputli Artist Ecosystem
Our vision includes a growing network of artisans, performers, and craftkeepers who carry forward the legacy of Kathputli. Through workshops and festivals, we aim to uplift communities and preserve the cultural lineage.
• Festivals and workshops
• Puppet arts and ventriloquism
• Artisan empowerment
GI-Tagged Authenticity
Sustainable + Handcrafted
Modular Kits
First Cultural Toy IP + Media
Bespoke Features
Every Kathputli starts with choice. Customers select the character, face style, dresses, and accessories to create a piece that feels personal. This bespoke approach makes each Kathputli unique while staying rooted in authentic design language.
Select character styles and expressions- Customize dresses and accessories
- Build single pieces or themed sets
- Designed to feel personal and meaningful
Once the design is finalized, the Kathputli moves into making. Wooden faces are handcrafted, bodies are assembled for flexibility, and garments are finished by artisans. Every piece goes through careful quality checks to ensure durability and balance.
- Handcrafted wooden face work
- Artisan-made body and clothing
- Modular assembly process
- Built for long-term use
Kathputli goes beyond the physical product. Each character connects to immersive stories inspired by Rajasthan and Indian folklore. Through digital content, interactive play, and future media formats, the toy becomes a gateway to culture.
- Immersive learning through storytelling
- Stories inspired by Rajasthan, India
- Digital micro-stories and play formats
- Designed for kids and kidults
Our Team
Tatwarth Kala
CEO & Founder
IP Creation • Cultural Research • Brand Strategy
Charu Jain
Chief Operating Officer
Production & E-Commerce
Divyansh Kala
Creative Director
Concept Design • Visual Branding • Animation
Strategic Advisors
Nitin Jain
Marketing & Manufacturing
Founder – Indibini & Indigifts
Prof. (Dr.) Rajesh Dangoria
Design Educator – Researcher – Academic Manager – Craft Designer
Ayush Jain
Hardware & IOT
Founder – TechShlok
Deepanshu Jain
Development & Technology
Principal Cloud Architect
Join Our Journey
At Kathputli® We are building India’s next big Cultural Toy & Storytelling IP, rooted in the GI-tagged tradition of Rajasthani puppetry and reimagined for the modern world through design, sustainability, craft-tech, and immersive experiences.
We are inviting a Co-Founder who will take ownership of everything craft, product innovation, and artisan development as we scale this into a global cultural brand.
- Role: Co-Founder – Product (Design, Innovation, R&D)
- Location: Jaipur
- Industry: Toys, Art & Culture, Product Design, AVGC-XR
You can view our detailed co-founder requirements here.